The penetration of AI tools is rapidly increasing in daily life for mundane as well esoteric purposes. What was once generic for information -"google it"- is fast becoming the preserve of the AI engines. Unconsciously we seem to click on the first result at the top of the search list- and once again we have boosted the AI world.
The pace of change, and adoption are unprecedented!
Inevitably perhaps, we tend to ascribe infallible status to AI, leading to a relaxation of standards which otherwise would have been rigorous. Intuitive , and often institutionalized checks and balances begin to dissipate or relax, leading to sometimes embarrassing gaffes and always chipping away at reputations and brands!
Scan through linkedin, and you will find many examples. The latest was of a large MNC FMCG company which used AI generated images in its ads without checking that the fine print was all gibberish- the AI tool could not generate the lettering or words. These MNCs and their agencies pride themselves on top tier management/ brand management. How did this get through the sieve?
There have been other such gaffes but equally there have been other terrific AI usages. Another rival MNC FMCG company apparently published a YouTube ad entirely made with AI- and using real life digital twins. In the fast paced ad, at first or even second glance, it wouldn't be possible to detect AI use. Perhaps this is what the company meant by "rationalizing ad spend". ( Interestingly, the use of digital twins opens up another discussion which I discussed in my previous post on NILP on this blog as well. Check it out).
It is even more critical now for the HITL - Human in The Loop. AI cannot be the final word- that has to be the human, not perhaps for the dominance of Homo Sapiens over the AI army ( though that may soon be a concern) , but for the sheer skill and experience of the fabulous non-linear computer that is the human brain!
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