Travel Portals Bet on Branded AI Chatbots

A scan of India’s leading travel portals shows a clear pattern. The digital-first players have already rolled out branded chatbots—most offering similar services, but wrapped in stronger positioning. The larger play is branding. By putting an AI face on routine customer journeys, these companies are making their bots easier to recall, easier to track, and potentially, the front door of the business in the years ahead.

Check out this list, compiled from respective websites: