SBI Life’s AI is about automation at scale, better risk selection, cleaner growth and quieter efficiency gains. This analysis is based on SBI Life's H1 FY26 analyst call and investor's presentation.
The most visible impact of AI is in underwriting.
SBI claims that around 59% of individual policy proposals are now processed through automated underwriting systems. This materially reduces human intervention, compresses decision timelines and improves consistency in risk assessment — a critical advantage at SBI Life’s scale.
Near-complete digitisation at the front end supports this shift. 99% of individual proposals are submitted digitally, ensuring clean, structured data flows into underwriting engines and analytics systems.
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source: SBI H1FY26 analyst call, investors presentation ; own prompt for infographic.
In other words, the underwriting stack is no longer people-first with tech support. It is increasingly machine-first, with human oversight.
Individual premium generated through the company’s own digital platforms grew 34% year-on-year, while online protection business expanded 55%. Importantly, this growth is largely driven through SBI Life’s proprietary channels rather than third-party aggregators.
AI-enabled workflows support instant underwriting decisions, pricing alignment and smoother onboarding — essential for protection products where customer patience is limited and drop-offs are high.
Rider attachment on eligible ULIP policies has reached ~38%, supported by automated eligibility checks and recommendation logic embedded in the sales journey. Longer premium-paying terms and smarter rider bundling are being used to improve margins without resorting to headline price hikes.
The strategy is clear: use data and automation to improve quality of business, not just volume.
Despite branch expansion and headcount additions in H1 FY26, SBI Life continues to rely on automation to manage operating leverage.Efficiency gains are being driven by process automation, digital workflows and scale effects, not organisational shock therapy.
One of the less discussed — but most material — benefits of AI-led systems is trust.
SBI Life stated a mis-selling ratio of just 0.02% and a death claim settlement ratio of 99%. Automated proposal checks, underwriting rules and streamlined claims processing reduce subjectivity, error and post-sale disputes.
This is where AI really delivers!
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